Serial entrepreneur. Automotive finance professional.

Eddie Green Sr. is an automotive finance entrepreneur, strategic partnership expert, and fintech founder helping the car industry turn new ideas into real business opportunities.

His experience comes from building businesses and working through the challenges dealers, lenders, and customers face every day. He helped build and grow subprime indirect finance businesses including Blue Chip Dealer Services and Marathon L2Y Acquisitions, with experience spanning loan originations, dealer relationships, and multi-state lending operations.

As founder of Lot2You, Eddie brought that experience into the digital space, building an online automotive marketplace and fintech business designed to connect consumers, dealerships, and finance companies.

Today, Eddie focuses on strategic partnerships that connect automotive retail, lending, and technology. Through his work with CU LIFT Network and partnership development with companies like LendingTree, he identifies ways to bring organizations together, reach more customers, and turn more financing approvals into completed purchases.

Now, he’s teaching automotive professionals how to disrupt the car industry with AI—using it to improve customer engagement, strengthen follow-up, streamline operations, and create new revenue opportunities. His approach pairs emerging technology with the experience and judgment it takes to make it useful.

Artificial Intelligence with Actual Intelligence.

Experience across

• Automotive lending
• Loan originations
• Multi-state lending operations
• Dealer networks
• Automotive marketplaces
• Fintech partnerships
• AI-enabled automotive technology